Product Story Writing

What's inside?

This Notion template is built for modern product teams who want to move beyond the classic “As a user, I want…” format.

Inspired by real-world experience and refined through daily use, it includes 5 practical story writing formats that bring more clarity, focus, and context to your product work - whether you're in discovery, sprint planning, or writing dev tickets.

You'll get clear structures, real examples, and guidance on when to use each format:

• Job Story– Focuses on user context and motivation

• Goal → Problem → Solution– Aligns on purpose and direction

• Improvement Story– Highlights the shift from current to desired state

• Problem Story– Frames issues and actionable fixes

• Feature-Driven Story– Breaks work into dev-ready tasks

Designed for product managers, designers, and cross-functional teams who care about building the right things faster, and with more confidence.

If your stories feel templated, vague, or disconnected from real user needs, this is a smarter, simpler way to write and communicate them.